Meta Ads for businesses in the U.S., Latin America and Europe

Meta Ads focused on sales

I set up and manage Meta Ads to help businesses generate more than just leads. The goal is to attract people who can realistically become customers.

I evaluate advertising by lead quality, customer acquisition cost and sales outcomes, not only by cost per lead.

The cheapest leads often become the most expensive.

When leads are not qualified and do not become customers, the business loses both advertising budget and sales-team time.

See if my business is a fit View case studies

During our first conversation, I’ll review your product, ad budget and sales funnel, then tell you honestly whether I see potential for Meta Ads.

Eugenio Sevostyanov, Meta Ads and international marketing specialist

Personal strategy. Execution with a team.

I personally review the product, unit economics, audience and advertising results. Specialists join for creative production, analytics and technical execution.

You are not handed off to a faceless agency, yet your project is not limited by one person’s capacity.

12+ yearsin marketing and customer acquisition

up to $60,000 / moin managed advertising budgets

International experienceU.S. · Latin America · Europe · Israel

4 languagesRussian · English · Spanish · Portuguese

Case Study · PropTech · U.S.

From cost per lead to a clear customer acquisition estimate

The project attracted users for a paid U.S. property evaluation and analysis service.

The task was not merely to collect leads, but to estimate how much acquiring a paying user could cost the business.

01$2,472spend

021,594leads

033%to paidcalculated

04$51.70customercalculated

1,594leads

$2,472advertising spend

$1.55average cost per lead

3%conversion to paidcalculated

$51.70customer acquisition costcalculated

What we did

Tested audiences, messages, creative concepts and lead-form variations
Added pre-qualification and gradually shifted budget toward combinations with stronger economics
Evaluated results beyond CPL by looking at the potential transition from lead to paid service user

The main result was not a $1.55 lead. It was the ability to estimate advertising economics all the way to a potential customer.

Check my project’s potential

Experience across business models

Results that can be traced beyond the ad account

Every project is different. These results demonstrate experience with different funnels, budgets and sales cycles.

Past results do not guarantee the same outcome in another market or business.

Swipe to explore the cases

Home construction

Over $700,000 in revenue

1,781 leads4 signed contracts

The key was tracing inquiries through to high-value signed contracts

One closed deal mattered more than hundreds of cheap inquiries

Technical career online school

$1.08M in revenue

730% ROMI$25k → $100k+ / month

Growth came from ongoing testing, analytics and budget reallocation

Scaling began only after the economics were validated

Fitness trainer school

$1.03M in revenue

$5.17 CPL328% ROMI100+ campaigns

New formats and messages were tested continuously to maintain performance

Stable results required continuous work

Network of 10 hotels

$1.8M in revenue

up to $40k ad budget / month

Advertising was managed around property occupancy and network-wide economics

Budget followed business needs, not isolated ad metrics

Large event

6,000+ tickets sold

≈ $3,000 ad spendmultiple channels

Several advertising channels worked toward one measurable goal: ticket sales

Purchases, not engagement, were the primary metric

Does this sound familiar?

The leads are coming in. Sales are not.

Everything can look good inside the ad account: cost per lead goes down, lead volume rises and reports become more impressive.

Meanwhile, sales managers complain about lead quality. People do not respond, cannot afford the offer, misunderstand it or were never ready to buy.

Marketing reports growth, while the business does not see a comparable increase in customers or revenue.

The problem is not always the number of leads. It is often the kind of people the advertising attracts.

Inside the ad account

Lead volume
Cost per lead
Click-through rate
Reach and impressions

Inside the business

Qualified inquiries
Sales conversations
New customers
Customer acquisition cost
Sales and revenue

01Lead

02Qualification

03Conversation

04Customer

That is why I do not start with the ad account

First, we need to understand who is profitable for the business to attract

Before launch, I review the product, offer, audience, average order value, sales process and current acquisition economics.

Only then do I define which advertising hypotheses are worth testing and what a good result should mean for the business.

I lead the strategy personally

I set the testing direction, analyze outcomes and make decisions about budget and scaling.

A team accelerates execution

Design, video, media buying and analytics specialists join when the task requires them.

Advertising gets sales feedback

We review which leads qualify, what they tell sales managers and why they buy or decline.

Data supports human decisions

Analytics and AI speed up analysis and variant production, while decisions remain with a specialist who understands the business.

I do not ask you to take my word for it

Start with a 7–10 day test, with no upfront fee for my work

If I see that Meta Ads may fit the project, we begin with a short test launch.

You fund the advertising budget, but you do not pay for my work before the first data arrives.

Review the project

Define the audience, offer, quality criteria and first evaluation metrics

Launch hypotheses

Test several audiences, messages and advertising variations

Look beyond CPL

Analyze who submits inquiries and what happens after the lead reaches sales

Make a data-based decision

Continue if there is potential; stop if the evidence is not strong enough

7–10 daystest period

No upfront feefor my work during the test

from $1,000 / mostandard working ad budget

I do not promise what I cannot control

But I do make specific commitments

No honest specialist can guarantee a fixed number of sales because outcomes also depend on the product, pricing, market and sales team.

My commitments focus on the parts of the process I can actually manage.

Launch on the agreed date

We define the launch date, required materials and client-side dependencies before work starts

Weekly lead-quality review

At least once a week, we compare ad metrics with feedback from the sales team

Full access to advertising data

Ad accounts, statistics and test results remain open and verifiable

Your assets remain yours

Paid campaigns, creative materials, analytics work and accumulated data remain with the business

I personally make the key decisions on strategy, budget and scaling.

What happens next

From early hypotheses to a manageable customer acquisition system

Refine the economics

Define acceptable qualified-lead and customer costs using order value, margin and sales conversion

Keep testing new variants

Test audiences, offers, formats and creative before one successful campaign loses efficiency

Use sales feedback

Learn which leads reach conversations, why people decline and which ads attract stronger prospects

Scale validated decisions

Increase budget only while campaigns maintain acceptable cost and lead quality

The goal is not endless ad-account activity, but a clear system where decisions are based on business data.

I am not the right fit for every project, and that is fine

First, let’s see whether Meta Ads makes sense

I am interested in long-term cooperation, not charging for a first month that should never have started.

Before launch, I assess the product, demand, audience, budget and ability to track lead quality.

We are likely a good fit if

The product already has validated sales
The advertising budget starts at $1,000 per month
The company is ready to test offers and creative
Sales managers can provide lead-quality feedback
Lead qualification or sales can be tracked
You want ongoing work, not a one-off launch

Meta Ads may not be right for you yet if

The product has no validated demand
The business operates in a very small local area
The audience is too narrow to identify efficiently on Meta
The product is too complex for a first advertising contact
There is no access to lead-quality data
You require guaranteed results within a few days
It is an online store, one-off launch or restricted niche

If the project is not ready, I will explain what is blocking the launch and what should be improved first.

Eugenio Sevostyanov, personally responsible for Meta Ads strategy

Why I look beyond the ad account

In 12 years, my role has extended far beyond advertising setup

I have worked across dozens of industries, managed substantial advertising budgets, helped develop marketing teams and been accountable for business outcomes, not only campaign launches.

A low CPL is not enough. I need to understand who arrives, how sales handles each inquiry, how many people become customers and whether the project can sustain scaling.

Today, I personally lead every project’s strategy while specialists in advertising, design, video and analytics support execution.

I do not sell a list of actions inside an ad account. I help businesses understand how Meta Ads can acquire customers at an acceptable cost.

Next step

Let’s first determine whether the project has potential

During our first conversation, we will review the product, audience, customer sources, advertising budget and inbound sales process.

If I see a strong basis for testing, I will suggest the next step. If Meta Ads is not right for the business, I will say so directly.

See if my business is a fitI will reply personally. The first conversation creates no obligation.

There is potential: we agree on a test launch

Something needs improvement: I explain what blocks advertising

Meta Ads is not a fit, so I will not sell an unnecessary service